Category Archives: Sharing my thoughts

Death cloud and Celine Dion: Marketing and Media lessons from the catastrophes in Japan

The triple-catastrophe that stroke Japan earlier in March and the sequence of events that followed it apparently serve not only as a lesson on disaster management and nuclear policy for various different parties, but they also had their say on marketing and media. Local Viennese newspapers talk about ‘death clouds’, ‘atomic panic’, ‘death reactor’ and […]