Thyago Ohana

• Scaled web capability operations into a global operating model, increasing delivery throughput by +50%, reducing contractor reliance by -35%, and improving internal service NPS by +200%
• Designed and institutionalized UCB’s omnichannel engagement framework, embedding it into brand planning, launch, and impact measurement processes
• Expanded platform capabilities to enable AI-supported scientific content discoverability and learning ecosystems across global HCP engagement journeys
• Contributed to UCB’s #1 pharma CX ranking across key markets by standardizing omnichannel engagement standards

• Led EU omnichannel transformation across immunology portfolios, embedding digital into end-to-end go-to-market and launch strategies and enabling improved prioritization, adoption, and execution across markets
• Established governance across core omnichannel domains (web, automation, analytics, digital assistant), enabling connected HCP engagement ecosystems
• Introduced agile operating model (squads, intake, prioritization), aligning business demand with execution capacity across markets
• Developed ROI and prioritization frameworks, enabling data-driven investment decisions and improving alignment across business and IT stakeholders

• Defined and led enterprise digital health strategy across immunology and neurology, aligning innovation with launch readiness and patient engagement
• Built UCB’s digital health innovation hub and corporate incubator, connecting external ecosystems with internal capabilities and establishing partnerships with startups to accelerate innovation and capability development
• Established cross-functional transformation network (1000+ stakeholders), accelerating enterprise adoption of digital initiatives
• Integrated digital health into brand and launch planning, shifting from innovation pilots to scalable business impact

• Led omnichannel HCP engagement transformation across 18 affiliate markets, adapting execution to diverse regulatory and market maturity contexts
• Increased HCP reach by +200% while reducing delivery costs by -95% through digitization of medical education and engagement models
• Transitioned fragmented local initiatives into coordinated regional omnichannel campaigns, improving targeting consistency, scalability and impact measurement
• Implemented Digital Asset Management integrated with Veeva CRM, establishing governance and compliant content reuse across markets

• Led regional digital content strategy across rare diseases and oncology portfolios, aligning affiliate execution with global campaign objectives
• Partnered with field teams and KOLs to develop scientific engagement content, extending reach beyond traditional face-to-face interactions
• Standardized localization and content reuse processes, enabling scalable omnichannel content deployment across 18 markets
• Integrated digital touchpoints across congresses and events, extending the impact of in-person engagement into continuous HCP journeys

• Launched the world’s first native media portfolio for digital sports gaming in LATAM, integrating inbound, paid, social, and in-app engagement channels
• Managed European advertiser accounts entering or expanding in LATAM markets, optimizing multi-channel campaign portfolios to maximize digital media ROI
• Partnered with app developers and digital publishers to design and optimize in-app advertising experiences, improving user engagement and conversion rates
• Introduced new performance measurement frameworks (Tableau), enabling data-driven optimization and more effective investment decisions across campaign portfolios

• Drove international innovation partnerships (B2B, B2G, academia), supporting technology transfer and market entry initiatives between Austrian and Indian stakeholders

• Supported in-market digital marketing operations, contributing to Salesforce CRM implementation and marketing automation integration; promoted from intern to full-time

Master's in Business Administration
Specialization: Corporate Strategy & Entrepreneurship

Magister (Master's equivalent)
Specialization: Customer Behavior

Bachelor of Science in Engineering, B.Sc.
Specialization: Mobile Computing and Social Media Marketing