Thyago Ohana speaking at Reuters Events Pharma Customer Engagement Europe 2023

How long-term Digital Health and Open Innovation create value for Customer Experience in the short term

Upon invitation from the organizers of the Reuters Events Pharma Customer Engagament Europe, I stood on their stage in November 2023 for an impulse talk entitled "It’s time to call your Digital Punks home! Fusing drug-agnostic digital health initiatives and open innovation into your brand‘s short-term customer engagement strategies."

My objective was to address how on how fusing long-term drug-agnostic digital health initiatives and open innovation into pharma brands' customer engagement strategies create short-term value for business.

For both commercial and medical teams busy with becoming a partner of choice based on trust, the nature and quality of customer engagement plays a crucial role. This is exactly where these seemingly disparate sides of the business connect, unlocking value for patients, HCPs, healthcare systems and… wait for it… for the business of today as well!

The event took place on November 9th in London. You can listen to the session recording below. Any questions? Get in touch! 

Thyago Ohana speaking at Reuters Events Pharma Customer Engagement Europe 2023

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