Thyago Ohana

I am a young professional who loves to transform businesses by empowering people through technology and by co-creating digital experiences everyone loves.

My 7 Rules in Life: Think positively. Exercise daily. Work hard. Worry less. Be happy. Relax often. Love always. And if it all seems too optimistic to be true, I always remember: happiness is a skill and it can be learned!

"If I don't have any shadows, I'm not standing in the light"

What I Do

Marketing meets Technology

With academic degrees combining Economics and Business Administration with Business/Media Informatics, I deliver innovation-powered solutions that drive concrete objectives. See my full resume.

Integrated Digital Marketing

I design, deploy and monitor omnichannel digital marketing strategies, including web, email, social media, content marketing, SEO/SEM and display advertising campaigns.

Customer Experience Management

I create customer journeys designed to maximize customer value and exceed expectations by combining strategic positioning and digital effectiveness in the creative process.

Digital Transformation

I bridge the gap between digitalization and business growth by empowering teams to become digitally aware and by making use of technology as an enabler for data-driven decision-making.


10 Years of Experience

Full-time Experience

2018 - Current
Boehringer Ingelheim

Regional Digital Content Manager

Region Focus: Central, Eastern & Southern Europe / Russia & CIS / Israel
• Provide digital marketing/customer experience consultancy for brand teams.
• Oversee the creation and use of omni-channel digital content relevant to medico-marketing campaigns aligned with the integrated customer journeys and consistent with brand plans.
• Work with production houses to develop digital projects, ensuring these meet corporate/industry standards, rules and approvals.
• Manage corporate digital assets, including their rollout in all the region’s operational units.
• Lead innovation and transformation by identifying trends and opportunities.

E-2 Communications GmbH

Regional Online Marketing Manager

Region Focus: Latin America
Most proud of: building the company's national media portfolio in Brazil, positioning it as the world's first agency to have a native Brazilian digital media toolkit in the sports betting industry.
Main Tasks
• Carried out media landscape research and mapped opportunities for market penetration.
• Provided strategic and regional business development consulting for clients in pre-market-entry phase.
• Led region's digital media planning and buying activities.
• Managed web/mobile exclusive and affiliate marketing campaigns including ad server monitoring.
• Collaborated cross-functionally on web/mobile UX Design localization projects.

Embassy of India

Marketing Officer

Region Focus: India-Austria
Most proud of: being the officer on duty as India-Austria trade volume experienced an increase by 45% to 1.6 billion euros (2010-2017) and India received 193 million euros of investments from Austria, an increase by 76% to its 2010 level.
Main Tasks
• Developed digital nation branding strategy for India in Austria and curated all content for its multi-channel campaign deployment.
• Monitored bilateral commercial landscapes and performed market research.
• Launched and managed two new web portals, a database system, an e-mail marketing platform, a data analysis tool and several social media channels.
• Hosted bilateral commercial meetings and trade events, including the Indian presidential visit to Austria in 2011.
• Monitored Austrian and Indian advances in technology, seeking synergies and bilateral tie-ups.

e-Merch GmbH

Online Marketing Assistant

Most proud of: setting up, managing and launching Salesforce CRM and the marketing automation IT infrastructure for the company.
Main Tasks
• Deployed new e-mail marketing platform and processes associated with it.
• Co-developed the company's multi-channel online marketing plan targeting their expansion in non-German speaking countries.
• Established cross-unit content management and collaboration processes.
• Supervised online campaigns implementation and Reporting.

Part-time Experience

Various Start-ups, Vienna

Digital Strategy Consultant

Non-profit. Honorary.
Focus: Start-ups
• Provide consulting on content strategy and online PR.
• Advise on social media, search engine and content marketing best-practices.
• Develop multi-channel marketing automation strategies and deployment-plans.

2008 - Current
Jewish European Professionals, Belgium

Digital Media Advisor

Non-profit. Project-based.
• Provide digital media and technology consulting for online communications planning.
• Develop content strategy, advising on choice of media, technology, channel, platform and timelines.


University of Vienna

Media Informatics

Master of Science in Engineering, M.Sc. (Expected)
Specialization: Digital Media Production Techniques
Thesis Research: TBC

FH Technikum Wien

Business Informatics

Bachelor of Science in Engineering, B.Sc.
Specialization: Mobile Computing
Thesis Research Focus: Social Media Marketing

Lauder Business School

International Marketing and Management

Magister in Economics and Business Administration, Mag.(FH)
Thesis Research Focus: Customer Behavior


Portuguese - Native


English - C2


Spanish - C1


German - B2/C1


French - B2


Hebrew - A2



  • Web Technologies
  • Digital Media Production
  • Marketing Automation
  • Social Media
  • User Experience
  • Content Management


  • Positive Thinker
  • Natural Leader
  • Spokesperson
  • Active Listener
  • Team Player
  • Self-Motivated
  • Well-organized
  • Goal-oriented
  • Creative Thinking
  • Music Enthusiast
  • Digital Arts
  • Photography
  • Social Skills
  • Organizational Skills
  • Creative Skills

A day in my life

Free Hugs

My Passion for Smiles

How I became a free hugger

It all started on a rather gloomy day while I was walking down the streets of Paris. A couple was stading my way holding up a sign saying ‘FREE HUGS’. I walked towards them. Both hugged me and in silence, we all smiled. As I left them behind after getting my ‘free hug’, I felt it! The smile that accompanied me for the rest of that day inspired me to start researching about the Free Hugs Campaign.

Back at home, I invited some friends to join me for my first free hugs spree in the Austrian capital, and this is how the group Free Hugs Vienna was born in the summer of 2013. Since then, hundreds of other supporters have joined me in bringing smiles to the faces of thousands of people whose path we have crossed with open arms.

To follow the updates of Free Hugs Vienna, you may like the page on Facebook:

Free Hugs Vienna on Facebook

Free Hugs Vienna on Facebook

1 day ago

Make Free Hug frequently and greater❗️
Mache freie Umarmung häufiger und großartiger ❗️
... See MoreSee Less

5 days ago

Free Hugs Vienna

PIctures: Sheila Mara ( #freehugs #freehugsvienna #gratisumarmung #sharelove #sharejoy #smiles #joy #love #tolerance #hugstrangers #huggingstrangers #wien #vienna #austria #österreichPIctures: Sheila Mara ( #freehugs #freehugsvienna #gratisumarmung #sharelove #sharejoy #smiles #joy #love #tolerance #hugstrangers #huggingstrangers #wien #vienna #austria #österreich ... See MoreSee Less

2 weeks ago

Free Hugs Vienna

❗️POSTPONED❗️Due to ‘not really springtime’ weather conditions and the expected rain tomorrow, the tomorrow’s Free Hugs has been postponed to next Saturday! ... See MoreSee Less

3 weeks ago

Free Hugs Vienna

Hugs for everybody! 😍

Foy Farm
Hugs for everybody!
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Comment on Facebook

My little cute and cuddly cousins!😁😘🤗

3 months ago

Free Hugs Vienna

Feel Hugged, world! 🤗

Daily Mail Australia
'Once we told Jude it’s time to go bye bye, he gave every stranger a hug!' 💗
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4 months ago

Free Hugs Vienna

Free Hugs Vienna wishes all a fantastic holiday time! Share some love! Share a hug! ... See MoreSee Less

Free Hugs Vienna wishes all a fantastic holiday time! Share some love! Share a hug!

Comment on Facebook


Dirk wo warst du? Heuer kein panda!

8 months ago

Free Hugs Vienna

Good morning! Wanna stay in bed and get a hug like this?

Guten morgen! Wollt ihr auch lieber im Bett bleiben und euch so eine Umarmung abholen?
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8 months ago

Free Hugs Vienna

Early recruiting 😂 Happy Sunday, world! Let theye babies brighten up your day! ☀️ Hugs!

Scary Mommy Time Out
If these babies don't brighten your day, we don't know what will. #tbt
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8 months ago

Free Hugs Vienna

The power of Touch applies to every living thing. So go ahead and hug your loved ones... including your 🐶🐱🐰 Happy Sunday, world! 😍 #freehugs #freehugsvienna #gratisumarmung #happy #joy #love #pride #vienna #wien ... See MoreSee Less

Comment on Facebook

Oh my goodness - the fishie 🐟and the goat🐐! <3 <3

10 months ago

Free Hugs am Donauinselfest. Wer möchte darf mich mit seinem Free Hugs Schild begleiten. Infos gerne per PN! 🙂 ... See MoreSee Less

Comment on Facebook

Leider bin ich nicht in Wien. Viel Spaß! 🙂 Schick uns die Bilder danach... wir posten gerne ein Album für dich 🙂

10 months ago

Free Hugs Vienna

Free Hugs Vienna at the Pride Parade #sharelove #celebratediversity ❤️🧡💛💚💙💜 Images by Dinko Fejzuli (Danke! 😍) ... See MoreSee Less

Comment on Facebook

Frederik Gschaider

Josi Mantler 😋

What a great day!!

10 months ago

Free Hugs Vienna

Pictures: Dinko Fejzuli, Georg Gerger and Thyago Ohana #freehugs #freehugsvienna #gratisumarmung #tolerance #happy #joy #love #pride #gayparade #gaypride #vienna #regenbogenparade #wien ... See MoreSee Less

12 months ago

Free Hugs Vienna

Pictures: Gabriela Del Soare and Andy Weinbahn #freehugs #freehugsvienna #gratisumarmung #sharelove #sharejoy #smiles #joy #love #tolerance #hugstrangers #huggingstrangers #wien #vienna #austria #österreichPictures: Gabriela Del Soare and Andy Weinbahn #freehugs #freehugsvienna #gratisumarmung #sharelove #sharejoy #smiles #joy #love #tolerance #hugstrangers #huggingstrangers #wien #vienna #austria #österreich ... See MoreSee Less

Comment on Facebook

These are AMAZING@@ Thank you for continuing to share free hugs and joining me for global free hugs. xo

lovely!! 😍😊✨☮️

12 months ago

Free Hugs Vienna

Free Hugs Vienna loves the Eurovision Song Contest - 5th year in a row that our Eurofan Thyago Ohana embraces Europe with Free Hugs @ the Song Contest - this time with a memory registered on the screen ! <3 #freehugs #freehugsvienna #allaboard #esc2018 #eurovision2018 ... See MoreSee Less

Free Hugs Vienna loves the Eurovision Song Contest - 5th year in a row that our Eurofan Thyago Ohana embraces Europe with Free Hugs @ the Song Contest - this time with a memory registered on the screen !

Comment on Facebook


Super!! 💜💙💚💛💖

1 years ago

Free Hugs Vienna

We stand with our friend huggers in china. Free Hugs always was and is not only a movement to cheer people up and bring love and affection into their lives but also to support acceptance. Hugs know no barrier. 🙂

South China Morning Post
LGBT people in China hit the streets for support, after news of a social media ban. They felt the love - in hugs.
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Comment on Facebook

Galya Mikhnyova

1 years ago

Spontaneous free hugs tomorrow:

Also, hope to see you all on saturday for a hug filled picnic:
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1 years ago

Global Bubble Front

Lovely people of Vienna,

This weekend we'll be doing a free hugs and bubbles organized by the Hungarian family. We meet at 16:20 at Maria-Theresien-Platz and walk around the city giving hugs and blowing bubbles. While we give love to the people, we can treat ourself to a nice tour of the most beautiful sites of the city!
See you there!!
... See MoreSee Less

1 years ago

Free Hugs Vienna

PIctures: Sheila Mara ( #freehugs #freehugsvienna #gratisumarmung #sharelove #sharejoy #smiles #joy #love #tolerance #hugstrangers #huggingstrangers #wien #vienna #austria #österreichPIctures: Sheila Mara ( #freehugs #freehugsvienna #gratisumarmung #sharelove #sharejoy #smiles #joy #love #tolerance #hugstrangers #huggingstrangers #wien #vienna #austria #österreich ... See MoreSee Less

1 years ago

Free Hugs Vienna

TOMORROW! 3pm! Join us! 😉 ... See MoreSee Less

TOMORROW! 3pm! Join us! 😉

1 years ago

es wird zwischen 19:30 und 21:15 sein ... See MoreSee Less

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Get in Touch

+43 676 564 7214

Vienna, Austria

I welcome new contacts!

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