Thyago Ohana

I am a young professional who is passionate about transforming businesses by empowering people through technology and by co-creating digital experiences everyone loves.

At heart, I love to create safe spaces for people to be authentic and use their full potential for common growth.

My 7 Rules in Life: Think positively. Exercise daily. Work hard. Worry less. Be happy. Relax often. Love always. And if it all seems too optimistic to be true, I always remember: happiness is a skill and it can be learned!

"If I don't have any shadows, I'm not standing in the light"

What I Do

Marketing meets Technology

With academic degrees combining Economics and Business Administration with Business/Media Informatics, I deliver innovation-powered solutions that drive concrete objectives. See my full resume.

Integrated Digital Marketing

I design, deploy and monitor omnichannel digital marketing strategies, including web, email, social media, content marketing, SEO/SEM and display advertising campaigns.

Customer Experience Management

I create customer journeys designed to maximize customer value and exceed expectations by combining strategic positioning and digital effectiveness in the creative process. Get in touch!

Digital Transformation

I bridge the gap between digitalization and business growth by empowering teams to become digitally aware and by making use of technology as an enabler for data-driven decision-making.


10 Years of Experience

Full-time Experience

Boehringer Ingelheim

Regional Digital Transformation Manager

Region Focus: Central, Eastern & Southern Europe / Russia & CIS / Israel
Main Tasks
• Regional lead on Digital Assets Management, executing DAM roll-out and adoption programs.
• Support change management and digital transformation across marketing and medical teams by translating needs and challenges into concrete digital initiatives and use-cases.
• Act as agility and go-to-market transformation ambassador across the region, supporting on ideation and introducing agile working methods.
• Lead the Reverse Mentoring program aimed at upscaling digital capabilities.
• Contribute to the Digital Growth Training program.
• Manage selected internal/external innovation projects.
• Consult on digital capabilities and activities to cross-functional medico-marketing teams.
• Support IT department in Digital Workplace capabilities initiatives.
+ for Specialty Care only (3 brands)
• Lead multichannel content and customer journey planning.
• Use digital to maximize the impact and reach of events.
• Provide digital marketing consultancy on selected activities.
• Support the deployment of the global content collaboration model.

Boehringer Ingelheim

Regional Digital Content Manager

Region Focus: Central, Eastern & Southern Europe / Russia & CIS / Israel
Main Tasks
• Provide digital marketing/customer experience consultancy for brand teams.
• Oversee the creation and use of omni-channel digital content relevant to medico-marketing campaigns aligned with the integrated customer journeys and consistent with brand plans.
• Work with production houses to develop digital projects, ensuring these meet corporate/industry standards, rules and approvals.
• Manage corporate digital assets, including their rollout in all the region’s operational units.
• Lead innovation and transformation by identifying trends and opportunities.

E-2 Communications GmbH

Regional Online Marketing Manager

Region Focus: Latin America
Most proud of: building the company's national media portfolio in Brazil, positioning it as the world's first agency to have a native Brazilian digital media toolkit in the sports betting industry.
Main Tasks
• Carried out media landscape research and mapped opportunities for market penetration.
• Provided strategic and regional business development consulting for clients in pre-market-entry phase.
• Led region's digital media planning and buying activities.
• Managed web/mobile exclusive and affiliate marketing campaigns including ad server monitoring.
• Collaborated cross-functionally on web/mobile UX Design localization projects.

Embassy of India

Marketing Officer

Region Focus: India-Austria
Most proud of: being the officer on duty as India-Austria trade volume experienced an increase by 45% to 1.6 billion euros (2010-2017) and India received 193 million euros of investments from Austria, an increase by 76% to its 2010 level.
Main Tasks
• Developed digital nation branding strategy for India in Austria and curated all content for its multi-channel campaign deployment.
• Monitored bilateral commercial landscapes and performed market research.
• Launched and managed two new web portals, a database system, an e-mail marketing platform, a data analysis tool and several social media channels.
• Hosted bilateral commercial meetings and trade events, including the Indian presidential visit to Austria in 2011.
• Monitored Austrian and Indian advances in technology, seeking synergies and bilateral tie-ups.

e-Merch GmbH

Online Marketing Assistant

Most proud of: setting up, managing and launching Salesforce CRM and the marketing automation IT infrastructure for the company.
Main Tasks
• Deployed new e-mail marketing platform and processes associated with it.
• Co-developed the company's multi-channel online marketing plan targeting their expansion in non-German speaking countries.
• Established cross-unit content management and collaboration processes.
• Supervised online campaigns implementation and Reporting.

Part-time Experience

Various Start-ups, Vienna

Digital Strategy Consultant

Non-profit. Honorary.
Focus: Start-ups
• Provide consulting on content strategy and online PR.
• Advise on social media, search engine and content marketing best-practices.
• Develop multi-channel marketing automation strategies and deployment-plans.

2008 - Current
European Center for Jewish Students (ECJS) & Jewish European Professionals (JEP), Belgium

Digital Media Advisor

Non-profit. Project-based.
• Provide digital media and technology consulting for online communications planning.
• Develop content strategy, advising on choice of media, technology, channel, platform and timelines.


Quantic School of Business and Technology

Executive Master of Business Administration (EMBA)

To anticipate the disruptive impact of 'innovation and digitalization' on higher education, I am a proud student at this future-forward "mobile-first" business cohort Executive MBA degree program and ready to leave a footprint in the history of educational technology.
Specializations: Strategic Thinking, Data Analysis and Startup Entrepreneurship

University of Vienna

Postgraduate Education, Media Informatics

Completed the "Digital Media Production" module (18 ECTS) towards a Master's Degree in Media Informatics as Postgraduate Education / Specialization. Relevant Courses included Digital Media Production, Script Writing and Special Techniques for Digital Film.

FH Technikum Wien

Business Informatics

Bachelor of Science in Engineering, B.Sc.
Specialization: Mobile Computing
Thesis Research Focus: Social Media Marketing

Lauder Business School

International Marketing and Management

Magister in Economics and Business Administration, Mag.(FH)
Thesis Research Focus: Customer Behavior


Brazil and Spain

Dual Citizenship

Vienna, Austria

Current Residence

Partnered. No kids.

Family Status


Portuguese - Native


English - C2


Spanish - C1


German - B2/C1


French - B2


Hebrew - A2



  • Web Technologies
  • Digital Media Production
  • Marketing Automation
  • Social Media
  • User Experience
  • Content Management


  • Positive Thinker
  • Natural Leader
  • Spokesperson
  • Active Listener
  • Team Player
  • Self-Motivated
  • Well-organized
  • Goal-oriented
  • Agile Thinker
  • Open-Minded
  • Playful
  • Designer
  • Social Skills
  • Organizational Skills
  • Creative Skills

A day in my life

Pie Chart showing the amount of time I spent daily with core activities

More Info

➡️ Visit my LinkedIn profile


How I spend my free time

Volunteering - Experiments in Social Entrepreneurship

Fundraiser and Volunteer

In 2018, I organized a GoFundMe Charity Campaign to raise money for children in Cape Verde. The project exceeded its goal and the proceedings were 100% invested in a children's library, clothing and food supplies for a group of 80 kids. My motivation was the idea of making out of my holidays an opportunity to leave a good social footprint in the world.

Thyago Ohana, Duolingo Ambassador in Vienna, and a group of learners in a Duolingo Event.

Duolingo Global Ambassador

Since early 2018, I organize free language exchange events for learners of Portuguese and Spanish in Vienna. My goal is to give students who use Duolingo, the  world's largest online language learning App, a chance to practice their language skills beyond the screen. My motivation is the belief that free education can change the world. This is my Duolingo Events page.

Free Hugs Vienna group and its organizer, Thyago Ohana

Free Hugs Vienna Organizer

Since 2013, I organize the social initiative Free Hugs Vienna. My goal is to provide a platform for like-minded people to brighten up other people's lives with free hugs. My motivation is to see smiles on people’s faces. I believe we make the world a better place one hug and smile at a time. This is how I became a Free Hugger.

Traveling - Multicultural Education at its best

Other Hobbies

  • Icon of a chihuahua representing one of my hobbies: my dog
  • Icon of a book representing one of my hobbies: reading.
  • Icon of a tablet representing one of my hobbies: gadgets.
  • Icon of a chef's hat representing one of my hobbies: cooking.
  • Icon of 3D glasses representing one of my hobbies: Cinema.
  • Icon of a music player and headphones representing one of my hobbies: Music.
  • Icon of Icon of a video game controller representing one of my hobbies: Games.
  • Icon of a football representing one of my hobbies.
  • Icon of playing cards representing one of my hobbies: Card Magic.
    Card Magic
  • Icon of pliers and a hammer representing one of my hobbies: DIY.
  • Icon of a diving mask and snorkle representing one of my hobbies: Diving.
  • Icon of a camera representing one of my hobbies: photography.

Social Work

Traveler and Social Entrepreneur

Social Impact Travel

As a travel enthusiast, my exposure to contrasting realities around the world made me develop a strong sense of accountability for bringing about positive impact to less fortunate communities - especially in developing countries.

This is why in the last half a decade, I started to combine tourism with opportunities to interact and support some local communities, families and especially children.

After having run privately-funded efforts in Kenya, Ethiopia and Seychelles, I felt motivated to take one step further and run funding campaigns among family, friends and colleagues to support such initiatives.

Fundraising Campaigns

Moshi, Tanzania - 2019/2020

In 2019, prior to a planned private trip to Tanzania, I once again identified a target need in the region and started a campaign aimed at raising funds to maintain a children center for 90 orphans and street kids for a whole year (2020).

The campaign surpassed its initial target by 40%, guaranteeing much more than the initial plans. By January 2020, achievements included:

    • Five children who had quit studying returned to school
    • Each of the 95 children got covered by a group health insurance
    • The whole center was renovated, including the façade and interior
    • A local artist was commissioned to paint the center’s walls with educational motives
    • The toilets were renovated and the squat ceramic exchanged for new ones
    • The pathway between the toilets and the center was paved to avoid mud accumulation
    • A new white board as well as creativity school supplies such as crayons and color markers were purchased
    • A television was acquired, opening a new world of possibilities with video education in class
    • Sitting mats were purchased for the play room
    • Trash cans were installed for the first time in the center following educational exercises about waste during our visit
    • Every child now owns an individual plastic cup, toothbrush and toothpaste. Dental hygiene is now part of their daily routine while in the center.
    • We received a generous donation of more than a 100 toys. They were delivered in directly to the kids, who chose their preferred one. The additional pieces were donated to children in the neighboring communities.
    • The center now employs a fixed teacher, a cook and a matron with guaranteed salaries for the whole year (2020) thanks to the project.

A whole year of work delivering food, shelter and education to these children has just begun . We keep our campaign open and welcome donations under

To receive pictures and short videos from the children on your phone, join this WhatsApp group:

To see the accounts of money transfers to the NGO who’s helping us manage the project as well as the expenses including invoices, please visit this shared folder:

Go to Campaign Page
  • Cause Children
  • Started in August 2019
  • Initial Target € 6,000
  • Total Raised* € 8,365
  • Nr. of Donors* 118
  • Invested in Food Supplies, Shelter, Health and Education

* as of 31.12.2019

Sal Island, Cape Verde - 2018

In 2018, I held my first fundraising for charity campaign. 100% of the funds were invested in the welfare of a group of 68 children in the community of Santa Maria in the Island of Cape Verde.

I spent a week in Cape Verde, where I personally met the children who depend on the support of the group of volunteers "Castelos do Sal", and thanks to the donations collected, we managed to deliver 5 weeks of food supply for the children, a unique piece of clothing for each one of them as well as 50 children's books to build their library.

The campaign was held online. Details of the campaign including all updates and final report can be found under All funds collected and spent in the campaign have been documented and invoices can be found under this online folder.

  • Cause Children
  • Started in January 2018
  • Duration 3 months
  • Initial Target € 1,000
  • Total Raised € 2,750
  • Nr. of Donors 53
  • Invested in Food Supplies, Clothing and Books

Free Hugs

My Passion for Smiles

How I became a free hugger

It all started on an ordinary day while I was walking down the streets of Paris. A couple was stading my way holding up a sign saying ‘FREE HUGS’. I walked towards them. Both hugged me and in silence, we all smiled. As I left them behind after getting my ‘free hug’, I felt it! The smile that accompanied me for the rest of that day inspired me to start researching about the Free Hugs Campaign.

Back at home, I invited some friends to join me for my first free hugs spree in the Austrian capital, and this is how the group Free Hugs Vienna was born in the summer of 2013. Since then, hundreds of other supporters have joined me in bringing smiles to the faces of thousands of people whose path we have crossed with open arms.

Next you will find a selection of articles and interviews from my journey as a Free Hugger. If you want to be informed about the latest updates and events of the Free Hugs Vienna initiative, just LIKE our page on Facebook to start following us.

"Free Hugs and I" in the Media

Free Hugs Vienna on Facebook


Get in Touch

Got something to say? Leave me a message!