Full-time Experience
2022-Present
UCB BiopharmaDigital Strategy and Capabilities Lead (EU), Director
- Led digital customer experience transformation for the immunology unit, moving the organization towards a more integrated omnichannel go-to-market model for pre-launch, launch, and late lifecycle assets. This work earned UCB’s European immunology products top stakeholder experience rankings (#1 in DT Consulting’s CX report and high marks in PrecisionAQ’s Navigator reports).
- Built and developed a high-performing team of digital channel and solution owners, enabling operational excellence across dermatology and rheumatology franchises.
- Designed and launched an agile squad model for digital operations, fostering cross-functional collaboration and accelerating delivery of omnichannel initiatives.
- Shaped processes, tools, and ways of working to enhance customer engagement, aligning with the immunology EU organization’s digital and strategic objectives.
- Steered the strategic evolution of UCB’s digital health corporate incubator, leveraging its foundation to drive patient-centered innovations and strengthen local health ecosystem engagement.
2020-2022
UCB BiopharmaDigital Transformation Strategist (Global), Director
- Designed and executed a strategic roadmap for transformational digital health initiatives in immunology and neurology, aligning corporate strategy with innovation objectives.
- Established a digital health innovation hub, including an early-stage corporate incubator, to accelerate adoption of novel solutions across therapeutic areas.
- Built a high-engagement community from scratch, reaching 1,000+ employees, fostering collaboration and knowledge-sharing in digital healthcare transformation.
- Co-led the integration of digital health innovation milestones into corporate launch roadmaps and brand plans, aligning with business objectives and patient needs.
- Co-developed UCB’s digital maturity assessment framework with the patient experience working group, enhancing affiliate readiness for digital transformation.
- Acted as a strategic partner to global business units and brand teams, optimizing digital initiatives to maximize asset value and expand beyond traditional business models.
- Strengthened external engagement, representing UCB in healthcare innovation networks to identify partnership opportunities and drive adoption of emerging technologies.
2019-2020
Boehringer IngelheimDigital Tranformation Manager (CEE/RU/IL)
- Led omnichannel customer journey planning for rare diseases and oncology across 18 markets, aligning brand strategies with tactical execution.
- Regionalized the execution of disease-awareness social media campaigns, reducing the workload for affiliate business units and enhancing targeting, consistency, and engagement across 18 markets.
- Transformed face-to-face workshops into digital medical education programs, increasing reach by 200% while cutting costs by 95%.
- Co-founded the Agile Working Group, promoting rapid experimentation and innovation to drive more agile ways of working.
- Developed an internal podcast to facilitate knowledge exchange and share best practices in digital transformation, strengthening team capabilities across the region.
- Deployed a Digital Asset Management platform integrated with Veeva CRM, streamlining content governance and enhancing scalability across the organization.
- Launched digital upskilling initiatives, including the Digital Growth and Reverse Mentoring programs, empowering teams to adopt advanced tools and practices.
- Semifinalist at the Global Innovation Challenge, with the project funded and recognized by the Board of Directors for exceptional personal commitment.
2018-2019
Boehringer IngelheimDigital Content Manager (CEE/RU/IL)
- Led digital content strategies for rare diseases and oncology, enhancing engagement and alignment with regional and global campaigns.
- Optimized localization processes as the regional lead for global content collaboration, improving content performance and scalability across 18 markets.
- Delivered impactful digital assets for medico-marketing campaigns, ensuring compliance with industry standards and brand objectives.
- Boosted digital maturity through targeted upskilling initiatives, empowering local teams with advanced digital tools and practices.
- Increased engagement at events and congresses by integrating digital touchpoints, amplifying the impact of face-to-face interactions.
2017-2018
E-2 Communications GmbHOnline Marketing Manager (LATAM)
- Launched the first native media portfolio for digital sports gaming in LATAM, integrating digital, performance, social media, and app-exclusive channels.
- Drove advertiser conversions by optimizing publisher portfolios and providing UX localization consulting, boosting engagement and campaign ROI.
- Delivered high-impact digital campaigns across PPC, SEO, and programmatic channels, consistently exceeding performance targets.
- Implemented Tableau dashboards, accelerating data-driven decisions and improving cross-functional collaboration.
- Supported European firms’ LATAM market entry with strategic digital media planning and execution, driving successful campaigns.
2010-2017
Embassy of IndiaMarketing Officer
- Promoted innovation and technology exchange by fostering B2B, B2G, and academic partnerships, including matching Austrian water-cleaning technologies with unmet market needs in India.
- Drove bilateral trade and FDI growth, achieving a 45% increase in trade (to €1.6 billion) and a 76% rise in FDI (€193 million in investments from Austria to India) through targeted promotion activities.
- Developed and executed digital nation branding strategies, launching two web portals, online magazines, a marketing automation system, and social media channels to enhance India’s digital presence.
- Organized high-profile trade events and delegations, including hosting B2B meetings, coordinating delegations of up to 100 participants, and managing the Indian Presidential visit to Austria, which resulted in two MoUs in science, innovation, and technology, as well as the successful rollout of the “Make in India” campaign in Austria.
2009-2010
e-Merch GmbHOnline Marketing Assistant
- Key contributor to the launch of Salesforce CRM, integrating it into the marketing automation/IT ecosystem, a result which secured my promotion from intern to a fixed-term contract.
- Deployed a new email marketing platform, streamlining automation processes and enhancing marketing efficiency.
- Co-developed the company’s first integrated online marketing and brand plans, driving expansion beyond the DACH region.
- Established cross-unit content management and collaboration processes, improving alignment and productivity across teams.
- Supervised online campaign implementation and reporting, ensuring consistent delivery and actionable insights.
Part-time Experience
2008-Current
Various CompaniesDigital Strategy Consultant
PROJECT-BASED / HONORARY
- Strategist with strong focus in innovation-driven entrepreneurship in healthcare and social challenges.
- Ecosystem engagement expert experienced in designing, mentoring for and participating in hackathons, incubators, accelerators, etc. wearing both the startup as well as corporate hats.
- Digital Marketing consultant focused on digital customer acquisition strategies and tactics including but not exclusive to social media, search- and content marketing, PPC, email marketing and automation as well as user experience design.
- Social media specialist, web developer, copywriter and graphic artist.
Education
2024
MIT Sloan Executive EducationExecutive Certificate in Strategy and Innovation
2024
MIT Sloan Executive EducationBusiness Process Design for Strategic Management
Focus: Practical skills in Dynamic Work Design for continuous improvement through automation and business process remodeling.
See Digital Certificate (Pending)
2023
MIT Sloan Executive EducationAlgorithmic Business Thinking
Focus: (1) The human-centered capabilities essential to digital transformation—and how to leverage machines to augment those capabilities and (2) Applying key principles of computer science to a broad range of complex business problems.
2021-2022
Yale School of Public HealthHealth Informatics Certificate Program
Focus: (1) Health Informatics on Fast Healthcare Interoperability Resources (FHIR), (2) Building a Precision Medicine Infrastructure, (3) Clinical Database and Ontology and (4) Clinical Natural language processing (NLP) and Data Mining
2022
Harvard Medical SchoolImmunology Pro - Novel Therapies
I earned a Certificate of Achievement in the HMX Immunology Pro course on Novel Therapies for Chronic Inflammation, Autoimmunity, and Allergy, an online program from Harvard Medical School
2022
Harvard Medical SchoolImmunology Fundamentals
I earned a Certificate of Achievement in the HMX Immunology Fundamentals course, a 10-week online program from Harvard Medical School
2021
MIT Sloan Executive EducationCorporate Innovation: Strategies for Leveraging Ecosystems
Focus: Ecosystem Strategies for Corporate Innovation (Hackathons, Incubators, Accelerators...)
2021
MIT Sloan Executive EducationPlatform Strategy
Focus: multi-sided platform (MSP) design, participation and operation.
2021
HarvardXInnovating in Healthcare
Focus: Financial Accounting and Business Planning for Innovation in Healthcare
2020-2021
Cambridge Judge Business SchoolDigital Disruption: Digital Transformation Strategies
An executive education program providing research-based insights on disruptive innovations and what it takes to build and manage successful business models in this complex era.
2019-2020
Quantic School of Business and TechnologyExecutive Master of Business Administration (EMBA)
Specializations: Advanced Corporate Strategy, Startup Entrepreneurship and Strategic Thinking
See EMBA Diploma
2017-2019
University of ViennaMedia Informatics (Postgraduate Education)
Completed the "Digital Media Production" module (18 ECTS) towards a Master's Degree in Media Informatics as Postgraduate Education / Specialization.
Relevant Courses included Digital Media Production, Script Writing and Special Techniques for Digital Film.
2012-2015
FH Technikum WienBusiness Informatics
Bachelor of Science in Engineering, B.Sc.
Specialization: Mobile Computing
Thesis Research: Social Media Marketing
2006-2010
Lauder Business SchoolInternational Marketing and Management
Magister in Economics and Business Administration, Mag.(FH)
Thesis Research Focus: Customer Behavior
Note: The Magister degree is the Austrian equivalent of the international Master’s degree. For more about the Austrian Framework of Higher Education, please refer to the Austrian Federal Ministry of Education.
Languages
Portuguese - Native
English - C2
Spanish - C1
German - B2/C1
French - B2
Hebrew - A2
Strengths
- Innovation Strategy
- Digital Marketing
- Communications
- Change Leadership
- Digital Transformation
- Entrepreneurship
- Public Speaking
- User Experience Design
- Content Management
- Web Technologies
Skills
- Team Player
- Self-Motivated
- Agile Doer
- Outcome-oriented
- Storyteller
- Creative Thinker
- Open-Minded
- Graphic Designer
- Social Skills
- Organizational Skills
- Creative Skills
A day in my life
Volunteer Experience
- Fundraiser and Program Manager, Kili Hope Children's Center, Pasua, Tanzania (since 2019)
- Fundraising Campaign Marketer, European Center for Jewish Students (since 2016)
- Global Ambassador, Duolingo (2018-2020)
- Social Welfare Event Organizer, Free Hugs Vienna (2013-2019)
- Fundraiser and Volunteer, Associação Castelos do Sal, Cape Verde (2018)
- Web Specialist Volunteer, Espaço Cultural Conexão Gato Preto, Rio de Janeiro, Brazil (2013-2014)
- Program Coordinator, Jewish Heritage Center, Vienna, Austria (2006-2007)
Other Relevant Education
For details and credentials on courses, licenses and certifications, visit my LinkedIn profile. Here's a list summary:
- Generative AI for Professionals, AI Mindset (2024)
- Strategic Omnichannel for Pharma Marketing, CELforPharma (2024)
- Agile Coach Training, Me & Company GmbH (2024)
- Communicate with Clarity, Brevity and Impact, Think on Your Feet® (2023)
- The Business of Health Care Specialization, University of Pennsylvania (2022)
- Adaptive Leadership, Acumen Academy (2022)
- Executive Data Science Specialization, John Hopkins University (2022)
- Web3 Masterclass, Scopernia (2022)
- OKR Coach Masterclass, Workpath (2022)
- Building & Investing in Network Effects, ScholarSite (2021)
- Inclusive & Growth Mindset Facilitator, Neuro Leadership Institute (2021)
- Digital Health Market Access, Fleming (2021)
- Social Impact Analysis, Acumen Academy (2021)
- Advanced Business Strategy, University of Virginia Darden School of Business (2021)
- AI for Everyone, DeepLearning.ai (2020)
- Strategic Partnerships: Ecosystems and Platforms, LinkedIn Learning (2020)
- eAcademy for Life Sciences Professionals (15 modules), Across Health (2020)
- Elements of AI, University of Helsinki (2020)
- Viral Marketing and how to craft contagious content, Wharton Online (2020)
- TED Masterclass on Public Speaking, TED Conferences (2020)
- Design Thinking: Customer Experience, LinkedIn Learning (2019)
- Design Thinking for Innovation, University of Virginia Darden School of Business (2019)
- Lead in a Global Organization, Country Navigator (2019)
- Social Entrepreneurship for Innovation in Health, Ashoka (2019)
- Fit for Leadership Development Training (2019)
Scuba Diving Education
Somewhere between a hobby, a passion and a vision for the future, I have obtained the following scuba diving certifications so far:
- PADI Divemaster
- PADI Rescue Diver
- PADI Emergency First Response
- PADI Advanced Open Water Diver
- PADI Enriched Air Diver Specialization
- PADI Peak Performance Buoyancy Specialization
- PADI Dry Suit Diver Specialization
- PADI Drift Diver Specialization