Tag Archives: consumer behavior

The Black-and-White Color Scheme in Product Packages

After graduating on ‘International Marketing & Management’ from Lauder Business School, Vienna, Austria, I realized I had spent considerable amount of time on something that ultimately proved my four years of studies/intership were worth something: my diploma thesis on “The Black-and-White Color Scheme in Product Packages: A Study of Visual Perception”. My 133-page piece of […]