Tag Archives: business

Order and Progress: An Introduction on ‘Beyond GDP Matters’

When reading the economy section of any news portal, we often run into monthly, quarterly and yearly figures on ‘economic growth’. More often than not, these figures refer to measurements of GDP (Gross Domestic Product). Such standards in the calculation method of ‘wealth’ (nominal values) and ‘growth’ (real changes) allow international comparisons and aggregations. GDP, […]

Death cloud and Celine Dion: Marketing and Media lessons from the catastrophes in Japan

The triple-catastrophe that stroke Japan earlier in March and the sequence of events that followed it apparently serve not only as a lesson on disaster management and nuclear policy for various different parties, but they also had their say on marketing and media. Local Viennese newspapers talk about ‘death clouds’, ‘atomic panic’, ‘death reactor’ and […]

The Black-and-White Color Scheme in Product Packages

After graduating on ‘International Marketing & Management’ from Lauder Business School, Vienna, Austria, I realized I had spent considerable amount of time on something that ultimately proved my four years of studies/intership were worth something: my diploma thesis on “The Black-and-White Color Scheme in Product Packages: A Study of Visual Perception”. My 133-page piece of […]