Tag Archives: business
Mi mission es su mission: on Community Building to drive change
Siloed accountability for organization-wide imperatives I’ve been carrying the word ‘digital’ in my job title for many years already — what a sadistic little b*tch for a word! I can recall countless moments when all heads and torsos turned to me the moment this word popped up in a meeting. If your job title carries a word…
Communicating bad financial data can be good!
In business life, here and there we come across situations in which numbers and figures must be communicated from top downwards or vice versa. Having dealt with situations like those in my life, I have noticed that business people, specially the most important decision makers, are just addicted to numbers and cash accounts – and…
Gays: a valuable proposition for business
According to scientists and experts, one out of ten individuals in the world is a homosexual. The statistics mean that worldwide, approximately 700.000.000 men and women are gay! This really invites for a second thought the next time someone calls the gay community ‘a minority’, doesn’t it? After all, SEVEN HUNDRED MILLION people are more…
3D Printing: Economies of Scale turning into Economies of Ideas
3D means a lot! One often reads that James Cameron’s movie “Avatar” was ‘the’ break-through into the 3D era. While it might have indeed started a ‘3D-revolution’ for both the whole entertainment industry and consumer markets, technologies that broke the barrier of the three-dimensional space (3D), such as Avatar’s ability to create 3D simulations on…
Order and Progress: An Introduction on ‘Beyond GDP Matters’
When reading the economy section of any news portal, we often run into monthly, quarterly and yearly figures on ‘economic growth’. More often than not, these figures refer to measurements of GDP (Gross Domestic Product). Such standards in the calculation method of ‘wealth’ (nominal values) and ‘growth’ (real changes) allow international comparisons and aggregations. GDP,…
Death cloud and Celine Dion: Marketing and Media lessons from the catastrophes in Japan
The triple-catastrophe that stroke Japan earlier in March and the sequence of events that followed it apparently serve not only as a lesson on disaster management and nuclear policy for various different parties, but they also had their say on marketing and media. Local Viennese newspapers talk about ‘death clouds’, ‘atomic panic’, ‘death reactor’ and…
The Black-and-White Color Scheme in Product Packages
After graduating on ‘International Marketing & Management’ from Lauder Business School, Vienna, Austria, I realized I had spent considerable amount of time on something that ultimately proved my four years of studies/intership were worth something: my diploma thesis on “The Black-and-White Color Scheme in Product Packages: A Study of Visual Perception”. My 133-page piece of…