Full-time Experience

Boehringer Ingelheim

Regional Digital Transformation Manager

Region Focus: Central, Eastern & Southern Europe / Russia & CIS / Israel
Main Tasks
• Regional lead on Digital Assets Management, executing DAM roll-out and adoption programs.
• Support change management and digital transformation across marketing and medical teams by translating needs and challenges into concrete digital initiatives and use-cases.
• Act as agility and go-to-market transformation ambassador across the region, supporting on ideation and introducing agile working methods.
• Lead the Reverse Mentoring program aimed at upscaling digital capabilities.
• Contribute to the Digital Growth Training program.
• Manage selected internal/external innovation projects.
• Consult on digital capabilities and activities to cross-functional medico-marketing teams.
• Support IT department in Digital Workplace capabilities initiatives.
+ for Specialty Care only (3 brands)
• Lead multichannel content and customer journey planning.
• Use digital to maximize the impact and reach of events.
• Provide digital marketing consultancy on selected activities.
• Support the deployment of the global content collaboration model.

Boehringer Ingelheim

Regional Digital Content Manager

Region Focus: Central, Eastern & Southern Europe / Russia & CIS / Israel
Main Tasks
• Provide digital marketing/customer experience consultancy for brand teams.
• Oversee the creation and use of omni-channel digital content relevant to medico-marketing campaigns aligned with the integrated customer journeys and consistent with brand plans.
• Work with production houses to develop digital projects, ensuring these meet corporate/industry standards, rules and approvals.
• Manage corporate digital assets, including their rollout in all the region’s operational units.
• Lead innovation and transformation by identifying trends and opportunities.

E-2 Communications GmbH

Regional Online Marketing Manager

Region Focus: Latin America
Most proud of: building the company's national media portfolio in Brazil, positioning it as the world's first agency to have a native Brazilian digital media toolkit in the sports betting industry.
Main Tasks
• Carried out media landscape research and mapped opportunities for market penetration.
• Provided strategic and regional business development consulting for clients in pre-market-entry phase.
• Led region's digital media planning and buying activities.
• Managed web/mobile exclusive and affiliate marketing campaigns including ad server monitoring.
• Collaborated cross-functionally on web/mobile UX Design localization projects.

Embassy of India

Marketing Officer

Region Focus: India-Austria
Most proud of: being the officer on duty as India-Austria trade volume experienced an increase by 45% to 1.6 billion euros (2010-2017) and India received 193 million euros of investments from Austria, an increase by 76% to its 2010 level.
Main Tasks
• Developed digital nation branding strategy for India in Austria and curated all content for its multi-channel campaign deployment.
• Monitored bilateral commercial landscapes and performed market research.
• Launched and managed two new web portals, a database system, an e-mail marketing platform, a data analysis tool and several social media channels.
• Hosted bilateral commercial meetings and trade events, including the Indian presidential visit to Austria in 2011.
• Monitored Austrian and Indian advances in technology, seeking synergies and bilateral tie-ups.

e-Merch GmbH

Online Marketing Assistant

Most proud of: setting up, managing and launching Salesforce CRM and the marketing automation IT infrastructure for the company.
Main Tasks
• Deployed new e-mail marketing platform and processes associated with it.
• Co-developed the company's multi-channel online marketing plan targeting their expansion in non-German speaking countries.
• Established cross-unit content management and collaboration processes.
• Supervised online campaigns implementation and Reporting.

Part-time Experience

Various Start-ups, Vienna

Digital Strategy Consultant

Non-profit. Honorary.
Focus: Start-ups
• Provide consulting on content strategy and online PR.
• Advise on social media, search engine and content marketing best-practices.
• Develop multi-channel marketing automation strategies and deployment-plans.

2008 - Current
European Center for Jewish Students (ECJS) & Jewish European Professionals (JEP), Belgium

Digital Media Advisor

Non-profit. Project-based.
• Provide digital media and technology consulting for online communications planning.
• Develop content strategy, advising on choice of media, technology, channel, platform and timelines.


Quantic School of Business and Technology

Executive Master of Business Administration (EMBA)

To anticipate the disruptive impact of 'innovation and digitalization' on higher education, I am a proud student at this future-forward "mobile-first" business cohort Executive MBA degree program and ready to leave a footprint in the history of educational technology.
Specializations: Strategic Thinking, Data Analysis and Startup Entrepreneurship

University of Vienna

Postgraduate Education, Media Informatics

Completed the "Digital Media Production" module (18 ECTS) towards a Master's Degree in Media Informatics as Postgraduate Education / Specialization. Relevant Courses included Digital Media Production, Script Writing and Special Techniques for Digital Film.

FH Technikum Wien

Business Informatics

Bachelor of Science in Engineering, B.Sc.
Specialization: Mobile Computing
Thesis Research Focus: Social Media Marketing

Lauder Business School

International Marketing and Management

Magister in Economics and Business Administration, Mag.(FH)
Thesis Research Focus: Customer Behavior


Brazil and Spain

Dual Citizenship

Vienna, Austria

Current Residence

Partnered. No kids.

Family Status


Portuguese - Native


English - C2


Spanish - C1


German - B2/C1


French - B2


Hebrew - A2



  • Web Technologies
  • Digital Media Production
  • Marketing Automation
  • Social Media
  • User Experience
  • Content Management


  • Positive Thinker
  • Natural Leader
  • Spokesperson
  • Active Listener
  • Team Player
  • Self-Motivated
  • Well-organized
  • Goal-oriented
  • Agile Thinker
  • Open-Minded
  • Playful
  • Designer
  • Social Skills
  • Organizational Skills
  • Creative Skills

A day in my life

Pie Chart showing the amount of time I spent daily with core activities

More Info

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