india

Diploma Thesis – Social Media as a Nation Branding Tool – An Interdisciplinary Study with focus on the Facebook Social Media Behaviour of the Indian Foreign Mission in Vienna, Austria, and its impact on Nation Branding ‘India’.

Upon finishing my second graduation - this time in 'Business Informatics' at the FH Technikum Wien, Vienna, Austria, I am very proud to have been given the chance to merge my professional life as Marketing Officer at the Commercial Wing of the Embassy of India, Vienna, with my academic course of studies by compiling my diploma thesis entitled "Social Media as a Nation Branding Tool - An Interdisciplinary Study with focus on the Facebook Social Media Behaviour of the Indian Foreign Mission in Vienna, Austria, and its impact on Nation Branding ‘India’."This piece of work was the result...

Read more...

A Multifaceted Collage on Environmental Matters: From Brazil, India and Austria

While I juggle readings from Austria, India and Brazil on my daily schedule, the cross-country analysis is inevitable. In this post, I share three pieces of articles from three different sources (and nationalities), which shall serve the reader as a composite insight on co-related topics, which differ most and above all, by its reporting point of view.On March 8th, 2011, the Austrian newspaper "Der Standard" published an article about the Austrian plant construction firm ANDRITZ AG, technology provider for the construction of the mega dam in Belo Monte, Northern Brazil (more precisely in the state...

Read more...

Innovation & Technology: For a Successful India-Austria Partnership

Published by the commercial wing at the Embassy of India (Vienna), where I currently hold the post of Marketing Officer, the publication "Innovation & Technology - For a Successful India-Austria Partnership" is part of the Embassy's outreach program to bring Austrian and Indian corporates closer. The publication features an overview of the latest data on India-Austria bilateral trade and business news. Focusing on the Environmental Technology, Automotive and Infrastructure industries, it presents a panorama of these segments on the Austrian side and some insights on the opportunities that lay within...

Read more...