My Two Bits Worth

You won’t read this because poor people’s lives don’t matter to you!

You won’t read this because poor people’s lives don’t matter to you!

The last couple of days I’ve walked to work facing the same headlines in the newspapers. All of them had it printed in large: “900 dead”. The refugees’ catastrophe in the Mediterranean Sea has cost 900 lives! [And as I write it, I can’t avoid the goose bumps and the urge to shed a tear again]. This is not the first catastrophe of this kind in the Mediterranean. In the last couple of years only, these numbers have been accumulating drastically: June 2011 (270 deaths), August 2011 (125 deaths), June 2012 (54 deaths), October 2013 (366 deaths), July 2014 (150 deaths), September 2014 (500...

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Social Anxiety, Self-Confidence and Marketing.

Social Anxiety is one of those things I only managed to give a name to after I figured out that it was more than just simple inner voices transforming my social freedom into a social challenge. Having overcome a time in my life, in which I made use of all kinds of extreme techniques to literally ‘trick’ people into liking me, I realized that no matter how hard I tried and how ‘successful’ the social outreach was, I always ended up with this awkward feeling telling me how truly unconfident I really was. I was so focused in ‘selling the whole of me’ that I forgot to apply one of the most...

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You only matter for as long as you give others what they want from you

"You only matter for as long you give others what they want from you" – this is one of these hard-core rules of life I’d be happier living without, BUT, there is a way to make this down-side of life turn it into a source of rewards. I once read in a parable that I see fit in this context: --------- A guy has just been shot and is laying on the floor when suddenly someone comes up, looks at the injured body laying on the floor and, picking up a pocketknife, says: “- We need to operate him immediately!” He bends himself over the body and the people around him say: “- Hey, STOP! Are you a doctor?” He...

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Communicating bad financial data can be GOOD!

In business life, here and there we come across situations in which numbers and figures must be communicated from top downwards or vice versa. Having dealt with situations like those in my life, I have noticed that business people, specially the most important decision makers, are just addicted to numbers and cash accounts - and there is something wrong about it! Numbers do give us the information necessary to evaluate performance and financial results; it also gives enough insights on changes in both the internal and external dimensions of a company. Good figures are great and are certainly...

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Gays: a valuable proposition for business

According to scientists and experts, one out of ten individuals in the world is a homosexual. The statistics mean that worldwide, approximately 700.000.000 men and women are gay! This really invites for a second thought the next time someone calls the gay community ‘a minority’, doesn’t it? After all, SEVEN HUNDRED MILLION people are more than twice the whole population of the United States of America or almost four times the population of Brazil. Anyways. Some people say that homosexuality is a new age’s phenomenon. Wrong! Modern-life did not make people suddenly become gay. Instead,...

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3D Printing: Economies of Scale turning into Economies of Ideas

3D means a lot! One often reads that James Cameron’s movie “Avatar” was ‘the’ break-through into the 3D era. While it might have indeed started a ‘3D-revolution’ for both the whole entertainment industry and consumer markets, technologies that broke the barrier of the three-dimensional space (3D), such as Avatar's ability to create 3D simulations on a 2D surface, are not new. The first 3D movies using color glasses released to the general public, for instance, can be traced back to as early as 1915. As a ‘technofreak’ myself (!), I could not avoid the ‘wow effect’ when...

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Order and Progress: An Introduction on ‘Beyond GDP Matters’

When reading the economy section of any news portal, we often run into monthly, quarterly and yearly figures on 'economic growth'. More often than not, these figures refer to measurements of GDP (Gross Domestic Product). Such standards in the calculation method of 'wealth' (nominal values) and 'growth' (real changes) allow international comparisons and aggregations. GDP, a measurement of the value of a country's production of goods and services, combines in a single figure what the news report as 'growth', 'expansion', 'development', 'improvement', 'increase', 'progress', 'boost', 'success', 'rise',...

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A Multifaceted Collage on Environmental Matters: From Brazil, India and Austria

While I juggle readings from Austria, India and Brazil on my daily schedule, the cross-country analysis is inevitable. In this post, I share three pieces of articles from three different sources (and nationalities), which shall serve the reader as a composite insight on co-related topics, which differ most and above all, by its reporting point of view. On March 8th, 2011, the Austrian newspaper "Der Standard" published an article about the Austrian plant construction firm ANDRITZ AG, technology provider for the construction of the mega dam in Belo Monte, Northern Brazil (more precisely in the state...

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Innovation & Technology: For a Successful India-Austria Partnership

Published by the commercial wing at the Embassy of India (Vienna), where I currently hold the post of Marketing Officer, the publication "Innovation & Technology - For a Successful India-Austria Partnership" is part of the Embassy's outreach program to bring Austrian and Indian corporates closer. The publication features an overview of the latest data on India-Austria bilateral trade and business news. Focusing on the Environmental Technology, Automotive and Infrastructure industries, it presents a panorama of these segments on the Austrian side and some insights on the opportunities that lay within...

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Death cloud and Celine Dion: Marketing and Media lessons from the catastrophes in Japan

The triple-catastrophe that stroke Japan earlier in March and the sequence of events that followed it apparently serve not only as a lesson on disaster management and nuclear policy for various different parties, but they also had their say on marketing and media. Local Viennese newspapers talk about ‘death clouds’, ‘atomic panic’, ‘death reactor’ and ‘ an unstoppable core melt accident‘. On the television, a German reports on tsunami refugees while playing Celine Dion’s Titanic title song. It seems that the 9000+ km of distance between the ‘factual zone’ (Japan) and the reporting...

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